Share of voice
The percentage of AI-generated responses mentioning your brand compared to the total mentions across all competitors for relevant queries.
Track share of voice for your brand
See how ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews mention you — your first searches are free.
Share of voice (SOV) in AI search measures your brand's presence in AI-generated responses relative to competitors. It answers the question: "When users ask AI about our category, how often are we mentioned compared to competitors?"
Calculating AI share of voice
AI SOV is typically calculated as:
SOV = (Your brand mentions / Total category mentions) x 100
For example, if you track 100 queries about "project management tools" and your brand is mentioned in 30 responses while competitors collectively appear in 70, your SOV is 30%.
SOV dimensions
AI share of voice can be analyzed across multiple dimensions:
- By platform: Your SOV on ChatGPT vs Perplexity vs Google AI Overviews
- By query type: SOV for informational vs commercial queries
- By topic: SOV for specific features or use cases
- By geography: SOV in different markets or languages
- Over time: Trending SOV to track optimization efforts
Why SOV matters
Share of voice in AI search is one of the most important GEO metrics because:
- It directly measures competitive positioning in AI responses
- It correlates with brand consideration and preference
- It helps quantify the impact of GEO optimization efforts
- It identifies specific areas where competitors are winning
Improving share of voice
To increase your AI SOV:
- Create more comprehensive content than competitors
- Earn more authoritative citations and mentions
- Target queries where your SOV is currently low
- Monitor competitor strategies and respond to their gains
