# Geosaur

> Geosaur is an AI search analytics platform that tracks how your brand appears in AI search results across ChatGPT, Perplexity, Claude, and Gemini. Monitor daily visibility, analyze sources behind AI answers, and gain actionable insights for Generative Engine Optimization (GEO).

Important notes:

- Geosaur focuses on brand visibility monitoring in AI-generated search results, not traditional SEO
- The platform provides competitive intelligence by tracking multiple competitors simultaneously
- All prompts can be scheduled for automated daily, weekly, or monthly execution
- Supports multi-brand management for agencies and enterprises

## Core Features

- [Brand Monitoring Overview](https://geosaur.com/docs/features/brand-monitoring/overview): Track how your brand appears across AI platforms
- [Getting Started with Brand Monitoring](https://geosaur.com/docs/features/brand-monitoring/getting-started): Set up your first brand profile
- [Prompts Overview](https://geosaur.com/docs/features/prompts/overview): Define queries to monitor across AI platforms
- [Creating Prompts](https://geosaur.com/docs/features/prompts/creating-prompts): Step-by-step prompt creation guide
- [Competitor Analysis](https://geosaur.com/docs/features/competitors/overview): Track and benchmark against competing brands

## Guides

- [Complete Getting Started Guide](https://geosaur.com/docs/guides/getting-started): Complete onboarding walkthrough
- [Your First Prompt Tutorial](https://geosaur.com/docs/guides/your-first-prompt): Tutorial for new users
- [Understanding Visibility Metrics](https://geosaur.com/docs/guides/understanding-visibility): Learn about key metrics
- [Best Practices](https://geosaur.com/docs/features/brand-monitoring/best-practices): Tips for effective monitoring

## Blog

- [How to track brand mentions on AI results — what every brand should know](https://geosaur.com/blog/how-to-track-brand-mentions-on-ai-results-what-every-brand-should-know): Learn how to track brand mentions on AI results, monitor visibility in AI-generated search, and keep your brand seen in the new era of discovery.
- [GEO, AEO, AIO: Different terms, similar meaning](https://geosaur.com/blog/geo-aeo-aio-different-terms-similar-meaning): GEO, AEO, and AIO all aim to optimize content for AI-driven search and answers. Learn how they differ from traditional SEO.
- [Everything you should know about LLMs.txt](https://geosaur.com/blog/everything-you-should-know-about-llms-txt): LLMs.txt helps AI systems understand your site. Learn what it is, how it works, and how to create one to improve your brand’s visibility in AI search.
- [Credit-based pricing vs monthly subscription. Why we chose credits?](https://geosaur.com/blog/credit-based-pricing-vs-monthly-subscription-why-did-we-chose-credits): We switched to a credit-based model after realizing our users needed flexibility, not rigid plans. It just made more sense for how Geosaur works.
- [Brand visibility in AI search: how to be seen when AI answers](https://geosaur.com/blog/brand-visibility-in-ai-search-how-to-be-seen-when-ai-answers): In this post, we’ll explore what brand visibility in AI search really means, why it matters, how to measure it, and concrete strategies to ensure your brand becomes part of the AI narrative, not just lost in the background.
- [How to write a prompt: a complete guide](https://geosaur.com/blog/how-to-write-a-prompt-a-complete-guide): If you’ve ever used ChatGPT, Gemini, or another AI tool, you probably got results that were… okay, but not quite what you hoped.
- [Understanding AI search analytics for marketing](https://geosaur.com/blog/understanding-ai-search-analytics-for-marketing): Search has changed. People don't try to find answers from Google anymore, they are starting to rely on AI for answers.

## Tools

- [AI crawl checker](https://geosaur.com/tools/ai-crawl-checker): Check which AI crawlers can access your website
- [AI brand mention checker](https://geosaur.com/tools/ai-brand-mention-checker): Check how your brand appears across AI search engines like ChatGPT, Perplexity, Gemini, and Claude with a single query.
- [AI visibility score calculator](https://geosaur.com/tools/ai-visibility-score): Calculate your brand's AI visibility score — a composite metric measuring how visible your brand is across AI search engines.
- [Robots.txt AI analyzer](https://geosaur.com/tools/robots-txt-ai-analyzer): Analyze your robots.txt file to see which AI crawlers are allowed or blocked, and get recommendations for optimal AI visibility.
- [Schema markup validator](https://geosaur.com/tools/schema-markup-validator): Validate your website's structured data and get AI-specific recommendations to improve how AI engines understand your content.

## Glossary

- [Generative engine optimization](https://geosaur.com/glossary/generative-engine-optimization): The practice of optimizing content and brand presence to improve visibility in AI-powered search engines and language model outputs.
- [Answer engine optimization](https://geosaur.com/glossary/answer-engine-optimization): A subset of GEO focused on optimizing content to appear in direct answer formats provided by AI search engines.
- [AI search](https://geosaur.com/glossary/ai-search): Search experiences powered by large language models that generate synthesized answers instead of traditional link-based results.
- [Brand visibility](https://geosaur.com/glossary/brand-visibility): A measure of how frequently and prominently a brand appears in AI-generated search responses across different platforms and queries.
- [LLM](https://geosaur.com/glossary/llm): Large language model — an AI system trained on vast amounts of text data that can understand and generate human-like text.
- [AI overview](https://geosaur.com/glossary/ai-overview): Google's AI-generated summary that appears at the top of search results, synthesizing information from multiple web sources.
- [Mention tracking](https://geosaur.com/glossary/mention-tracking): The process of monitoring when and how a brand is mentioned in AI-generated search responses across multiple platforms.
- [Sentiment analysis](https://geosaur.com/glossary/sentiment-analysis): The automated process of determining whether AI-generated brand mentions are positive, negative, or neutral in tone.
- [Source attribution](https://geosaur.com/glossary/source-attribution): The practice of tracking which web sources AI engines cite when generating responses that mention a brand.
- [Citation](https://geosaur.com/glossary/citation): A reference to a specific web source that an AI search engine includes in its generated response to support or attribute information.
- [Competitor analysis](https://geosaur.com/glossary/competitor-analysis): The process of tracking and comparing how competitor brands appear alongside yours in AI-generated search responses.
- [Prompt](https://geosaur.com/glossary/prompt): A query or instruction submitted to an AI search engine, used in GEO monitoring to track brand visibility across specific search scenarios.
- [Structured data](https://geosaur.com/glossary/structured-data): Standardized code formats (like JSON-LD) that help AI engines understand the content and context of web pages.
- [llms.txt](https://geosaur.com/glossary/llms-txt): A proposed standard file (similar to robots.txt) that provides AI language models with a structured overview of a website's content.
- [robots.txt](https://geosaur.com/glossary/robots-txt): A file that tells web crawlers and AI bots which parts of your site they can access and crawl.
- [Zero-click search](https://geosaur.com/glossary/zero-click-search): A search interaction where the user gets their answer directly from the search results or AI response without clicking through to a website.
- [Training data](https://geosaur.com/glossary/training-data): The large corpus of text and information used to train AI language models, which shapes their knowledge and the brands they reference.
- [Share of voice](https://geosaur.com/glossary/share-of-voice): The percentage of AI-generated responses mentioning your brand compared to the total mentions across all competitors for relevant queries.
- [Visibility score](https://geosaur.com/glossary/visibility-score): A composite metric that quantifies how visible a brand is across AI search engines, factoring in mention frequency, position, and sentiment.
- [Perplexity](https://geosaur.com/glossary/perplexity): An AI-native search engine that provides synthesized answers with inline citations, representing a new paradigm in information retrieval.
- [ChatGPT](https://geosaur.com/glossary/chatgpt): OpenAI's AI assistant with integrated web search capabilities, one of the most widely used platforms where brands need visibility.
- [Featured snippet](https://geosaur.com/glossary/featured-snippet): A highlighted answer box in Google search results that directly answers a query, considered a precursor to AI-generated search responses.
- [JSON-LD](https://geosaur.com/glossary/json-ld): JavaScript Object Notation for Linked Data — the recommended format for adding structured data to web pages to help AI engines understand content.
- [Query type](https://geosaur.com/glossary/query-type): The classification of search queries by intent (informational, navigational, transactional, commercial) used to categorize GEO monitoring prompts.
- [Retrieval-augmented generation](https://geosaur.com/glossary/retrieval-augmented-generation): An AI framework that enhances LLM outputs by retrieving relevant information from external knowledge sources before generating a response.
- [AI crawlers](https://geosaur.com/glossary/ai-crawlers): Web crawling bots operated by AI companies to discover and index content for use in AI search responses and model training.
- [AI referral traffic](https://geosaur.com/glossary/ai-referral-traffic): Website visits originating from AI search platforms such as ChatGPT, Perplexity, and Google AI Overviews when users click on cited sources.
- [Dark traffic](https://geosaur.com/glossary/dark-traffic): Website visits that lack referrer information, making it impossible to identify the original source — increasingly caused by AI search platforms that strip attribution data.
- [AI share of voice](https://geosaur.com/glossary/ai-share-of-voice): The percentage of AI-generated responses that mention or recommend your brand compared to all brand mentions for a given set of queries.
- [Brand narrative](https://geosaur.com/glossary/brand-narrative): The story and positioning that AI search engines construct about a brand based on available content, reviews, press coverage, and structured data.
- [Citation engineering](https://geosaur.com/glossary/citation-engineering): The systematic practice of structuring content so that AI search engines select and cite your brand when generating responses.
- [Query fan-out](https://geosaur.com/glossary/query-fan-out): A technique used by AI search systems to decompose a single user query into multiple parallel sub-queries, retrieving broader context before synthesizing a response.
- [Google AI Mode](https://geosaur.com/glossary/google-ai-mode): Google's advanced AI search experience that uses deep reasoning, multi-step query fan-out, and conversational follow-ups to deliver comprehensive AI-generated answers.
- [Grounding](https://geosaur.com/glossary/grounding): The process of connecting AI model outputs to verifiable sources of information to ensure responses are factual rather than fabricated.
- [Hallucination](https://geosaur.com/glossary/hallucination): When an AI model generates false, misleading, or fabricated information and presents it as fact — a significant risk for brand accuracy in AI search.
- [Knowledge graph](https://geosaur.com/glossary/knowledge-graph): A structured database of entities and their relationships used by search engines and AI systems to understand real-world concepts, people, places, and brands.
- [Entity SEO](https://geosaur.com/glossary/entity-seo): The practice of optimizing content around real-world entities — people, brands, products, concepts — rather than just keywords, helping AI search systems understand context and relationships.
- [Crawl budget](https://geosaur.com/glossary/crawl-budget): The number of pages a search engine or AI crawler will crawl on your site within a given timeframe — a limited resource that must be managed for optimal AI visibility.
- [AI content optimization](https://geosaur.com/glossary/ai-content-optimization): The practice of structuring and formatting web content specifically to be retrieved, understood, and cited by AI search engines in their generated responses.
- [LLM training](https://geosaur.com/glossary/llm-training): The process of training large language models on vast text datasets, which determines the foundational knowledge and brand associations an AI model carries.
- [LLMO](https://geosaur.com/glossary/llmo): Large Language Model Optimization (LLMO) is the practice of structuring content, brand signals, and technical assets so large language models cite or recommend you in their generated responses.
- [GAIO](https://geosaur.com/glossary/gaio): Generative AI Optimization (GAIO) is an umbrella term covering all optimization work aimed at improving visibility, accuracy, and sentiment inside AI-generated answers and recommendations.
- [Answer share](https://geosaur.com/glossary/answer-share): Answer share is the percentage of tracked AI prompts in which your brand is named, cited, or recommended in the generated answer.
- [GPTBot](https://geosaur.com/glossary/gptbot): GPTBot is OpenAI's web crawler used to fetch publicly accessible content for training and grounding future versions of GPT models.
- [ClaudeBot](https://geosaur.com/glossary/claudebot): ClaudeBot is Anthropic's web crawler used to fetch publicly accessible content for training and serving Claude models.
- [PerplexityBot](https://geosaur.com/glossary/perplexitybot): PerplexityBot is Perplexity AI's web crawler used to index pages for retrieval in real-time Perplexity answers.
- [Google-Extended](https://geosaur.com/glossary/google-extended): Google-Extended is a robots.txt user-agent token that controls whether Google can use your content to train Gemini and other generative AI products, independent of regular Googlebot indexing.
- [OAI-SearchBot](https://geosaur.com/glossary/oai-searchbot): OAI-SearchBot is OpenAI's dedicated crawler for ChatGPT Search, used to build the live web index that powers in-product ChatGPT search results.
- [Applebot-Extended](https://geosaur.com/glossary/applebot-extended): Applebot-Extended is Apple's robots.txt control for opting out of Apple Intelligence and Apple's generative AI training, separate from classic Applebot used for Siri and Spotlight.
- [E-E-A-T](https://geosaur.com/glossary/e-e-a-t): Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality, now also one of the strongest predictors of inclusion in AI-generated answers.
- [Co-citation](https://geosaur.com/glossary/co-citation): Co-citation is the pattern of being mentioned alongside other brands on the same authoritative pages, which reinforces topical relevance and category membership in the eyes of AI engines.
- [Brand prompts](https://geosaur.com/glossary/brand-prompts): Brand prompts are the user queries that explicitly mention a brand name and trigger AI responses about that brand's offering, positioning, or reputation.
- [Perplexity Sonar](https://geosaur.com/glossary/perplexity-sonar): Sonar is Perplexity's family of API-accessible models that combine retrieval, web grounding, and citation generation, powering both the Perplexity product and external developer integrations.
- [Vector embedding](https://geosaur.com/glossary/vector-embedding): A vector embedding is a numeric representation of text in high-dimensional space, where semantically similar content sits closer together — the core data structure behind modern AI retrieval.
- [Semantic search](https://geosaur.com/glossary/semantic-search): Semantic search retrieves content based on meaning and intent rather than keyword match, using vector embeddings to compare what the user is asking with what each document is about.
- [Citation share](https://geosaur.com/glossary/citation-share): Citation share is the percentage of source slots in AI answers that link to your domain, measured across a defined prompt set and time window.
- [Brand affinity](https://geosaur.com/glossary/brand-affinity): Brand affinity is the strength and consistency of association between your brand and the concepts, categories, or competitor names that AI engines connect it to.
- [AI Overview trigger](https://geosaur.com/glossary/ai-overview-trigger): An AI Overview trigger is a query characteristic that causes Google to generate an AI Overview answer at the top of the search results instead of (or in addition to) the standard blue links.
- [Search Generative Experience](https://geosaur.com/glossary/search-generative-experience): Search Generative Experience (SGE) was the original name for Google's experimental AI-powered search, which graduated into the production AI Overviews and AI Mode features.
- [Prompt engineering](https://geosaur.com/glossary/prompt-engineering): Prompt engineering is the discipline of crafting input prompts that reliably elicit accurate, on-brand, and useful responses from large language models.
- [Schema markup](https://geosaur.com/glossary/schema-markup): Schema markup is in-page code (usually JSON-LD) that labels content with semantic types and properties so machines — including AI engines — can extract structured facts without parsing prose.
- [Topical authority](https://geosaur.com/glossary/topical-authority): Topical authority is the perceived depth and breadth of your domain's coverage on a subject, signaling to both classic search engines and AI retrieval systems that you are a credible source for the entire topic.
- [AEO](https://geosaur.com/glossary/aeo): AEO is the common abbreviation for Answer Engine Optimization — the discipline of structuring content so AI-powered answer engines extract and present it as a direct answer.
- [ChatGPT Search](https://geosaur.com/glossary/chatgpt-search): ChatGPT Search is OpenAI's in-product web search experience that gives ChatGPT real-time grounding, inline citations, and clickable source links inside the chat interface.

## Compare AI engines

- [ChatGPT vs Perplexity for brand visibility](https://geosaur.com/compare/chatgpt-vs-perplexity): Compare how ChatGPT and Perplexity handle brand mentions, citations, and visibility in AI search responses.
- [ChatGPT vs Gemini for brand visibility](https://geosaur.com/compare/chatgpt-vs-gemini): Compare how ChatGPT and Google Gemini surface brands in AI responses, including AI Overviews and conversational search.
- [ChatGPT vs Claude for brand visibility](https://geosaur.com/compare/chatgpt-vs-claude): Compare how ChatGPT and Claude handle brand mentions and recommendations in their AI responses.
- [Perplexity vs Gemini for brand visibility](https://geosaur.com/compare/perplexity-vs-gemini): Compare Perplexity's AI-native search approach with Google Gemini's AI Overviews for brand citation and visibility.
- [Perplexity vs Claude for brand visibility](https://geosaur.com/compare/perplexity-vs-claude): Compare how Perplexity and Claude handle brand discovery, with focus on citation, search, and recommendation patterns.
- [Gemini vs Claude for brand visibility](https://geosaur.com/compare/gemini-vs-claude): Compare how Google Gemini and Anthropic Claude surface and recommend brands in their AI responses.
- [Geosaur vs Otterly.AI - AI brand monitoring compared](https://geosaur.com/compare/geosaur-vs-otterly): Honest comparison of Geosaur and Otterly.AI for tracking brand mentions in AI search. Pricing, engine coverage, Claude support, free tools, and when to pick each.
- [Geosaur vs Profound - AI brand monitoring compared](https://geosaur.com/compare/geosaur-vs-profound): Honest comparison of Geosaur and Profound for AI search visibility. Engine coverage, pricing transparency, enterprise features, and when to pick each.
- [Geosaur vs Brandlight - AI brand monitoring compared](https://geosaur.com/compare/geosaur-vs-brandlight): Honest comparison of Geosaur and Brandlight for AI search visibility. Enterprise vs self-serve, engine coverage, compliance, and when to pick each.
- [Geosaur vs AthenaHQ - AI brand monitoring compared](https://geosaur.com/compare/geosaur-vs-athenahq): Honest comparison of Geosaur and AthenaHQ for AI brand visibility. Pricing model, engine coverage, customer roster, and when to pick each.
- [Geosaur vs Peec AI - AI brand monitoring compared](https://geosaur.com/compare/geosaur-vs-peec): Honest comparison of Geosaur and Peec AI for tracking brand mentions in AI search. Engine coverage, Claude support, pricing, and when to pick each.

## Industries

- [SaaS](https://geosaur.com/industries/saas): Monitor and optimize how your SaaS product appears when users ask AI engines for software recommendations, comparisons, and reviews.
- [E-commerce](https://geosaur.com/industries/ecommerce): Track how your products and brand appear when shoppers ask AI engines for product recommendations, reviews, and buying advice.
- [Healthcare](https://geosaur.com/industries/healthcare): Monitor how your healthcare brand, services, or products appear in AI responses to health-related queries with accuracy and compliance in mind.
- [Financial services](https://geosaur.com/industries/financial-services): Track and optimize how your financial brand appears when users ask AI about banking, investing, insurance, and financial planning.
- [Education](https://geosaur.com/industries/education): Monitor how your educational institution or EdTech platform appears when students and professionals ask AI about learning opportunities.
- [Travel & hospitality](https://geosaur.com/industries/travel-hospitality): Track how your travel brand, hotels, or experiences appear when travelers ask AI for destination recommendations and travel planning advice.
- [Real estate](https://geosaur.com/industries/real-estate): Monitor how your real estate brand or platform appears when buyers, sellers, and investors ask AI for property and market advice.
- [Legal services](https://geosaur.com/industries/legal-services): Track how your law firm or legal tech platform appears when clients seek legal advice, attorney recommendations, or service comparisons through AI.

## Optional

- [Pricing](https://geosaur.com/pricing): Credit-based billing and pricing plans
- [About](https://geosaur.com/about): Learn more about Geosaur
- [Contact](https://geosaur.com/contact): Get in touch with our team