Competitors - Overview

Track and compare your brand's AI visibility against competitors

What is Competitor Tracking?

Competitor tracking in Geosaur allows you to monitor how competing brands appear alongside yours in AI search results. By adding competitors to your brand profile, you can benchmark your performance, identify gaps, and understand the competitive landscape in AI-powered search.

Key Features

• Side-by-Side Comparison - Track multiple competitors simultaneously
• Relative Positioning - See where you rank vs competitors in AI responses
• Mention Frequency - Compare how often each brand appears
• Share of Voice - Measure your visibility percentage vs competitors
• Historical Trends - Track competitive changes over time
• Automatic Detection - System identifies competitor mentions automatically
• Suggested Competitors - AI suggests relevant competitors based on your prompts

How It Works

1. Create Competitor List

Set up your competitive set:

• Navigate to Competitors page
• Add competitor names
• Include domains (optional)
• Add competitor aliases for better detection

2. Competitor Detection

System analyzes AI responses:

• Detects competitor mentions using names and aliases
• Calculates competitor positions
• Measures visibility percentages
• Tracks context and sentiment

3. Comparative Analytics

View performance comparisons:

• Brand vs competitor metrics
• Position rankings
• Visibility trends
• Mention frequency

4. Strategic Insights

Act on competitive intelligence:

• Identify where competitors outrank you
• Find content opportunities
• Track competitive campaigns
• Benchmark your progress

Benefits

For Brand Managers:

• Monitor competitive positioning
• Track market share in AI visibility
• Identify emerging threats
• Measure brand strength

For Marketing Teams:

• Benchmark campaign performance
• Identify messaging opportunities
• Track competitor strategies
• Guide content priorities

For SEO Teams:

• Understand GEO competitive landscape
• Identify content gaps
• Optimize for visibility
• Track ranking changes

For Product Teams:

• Monitor feature comparisons
• Track competitive messaging
• Identify differentiation opportunities
• Understand market positioning

Use Cases

1. Competitive Benchmarking - Regular tracking of key competitors
2. Market Analysis - Understand who dominates AI search in your category
3. Campaign Measurement - Track competitive activity during campaigns
4. Product Launches - Monitor competitive response to launches
5. Market Entry - Research competitive landscape before entry
6. Acquisition Research - Analyze potential acquisition targets' visibility

Getting Started

1. Identify key competitors - List 3-5 direct competitors
2. Add competitors - Create competitor list for your brand
3. Configure aliases - Add variations of competitor names
4. Run prompts - Execute prompts to collect data
5. Analyze results - View competitive analytics in dashboard

Next Steps

• Learn how to add competitors →
• Master competitive analysis →
• Create competitive prompts →
• View dashboard analytics →