Brand Monitoring - Overview

Track how your brand appears in AI search results across multiple platforms

What is Brand Monitoring?

Brand Monitoring in Geosaur helps you understand how generative AI platforms like ChatGPT, Perplexity, Claude, and Gemini mention and represent your brand when users search for information. As AI search becomes more prevalent, monitoring your brand's visibility in these platforms is crucial for maintaining and growing your digital presence.

Key Features

Multi-Platform Tracking - Monitor ChatGPT, Perplexity, Claude, and Gemini simultaneously
Daily Automated Runs - Schedule prompts to run automatically at your chosen frequency
Visibility Metrics - Track mentions, average position, and visibility percentage over time
Alias Detection - Automatically detect variations of your brand name in AI responses
Historical Analytics - View trends over 7, 30, 90 days, or 1 year periods
Geo-Location Support - Monitor how your brand appears in different geographic regions
Multi-Brand Management - Track multiple brands from a single organization account

How it Works

1. Create Your Brand Profile

Set up your brand with essential information:

Brand name and domain
Keywords associated with your brand
Brand aliases (variations, abbreviations, misspellings)
Default geo-location for monitoring

2. Create Monitoring Prompts

Define the questions and searches you want to monitor:

"What are the best CRM tools for small businesses?"
"Who are the leading providers of cloud storage?"
"What marketing automation platforms do experts recommend?"

3. Schedule Automated Runs

Choose how often each prompt should execute:

Daily - Every day at scheduled time
Every other day - Alternating days
Weekly - Once per week
Bi-weekly - Every two weeks
Monthly - Once per month

4. AI Platforms Query Your Prompts

Geosaur automatically sends your prompts to selected AI platforms and collects their responses.

5. Brand Detection & Analysis

The system analyzes AI responses to:

Detect your brand mentions using configured aliases
Calculate your position in the response
Measure visibility percentage
Extract source citations
Identify competitor mentions

6. View Insights Dashboard

Access comprehensive analytics:

Mention trends over time
Average position tracking
Visibility percentage metrics
Competitor comparisons
Source attribution analysis

Benefits

For Marketing Teams:

Track brand awareness in AI search results
Measure GEO (Generative Engine Optimization) effectiveness
Monitor competitive landscape
Identify content opportunities

For SEO & Content Teams:

Understand which sources AI platforms cite
Optimize content for AI visibility
Track keyword performance in AI responses
Measure content impact on brand mentions

For Brand Managers:

Monitor brand representation across AI platforms
Track sentiment and context of mentions
Identify reputation issues early
Measure brand strength vs competitors

For Agencies:

Manage multiple client brands from one account
Deliver automated reports via Slack
Provide data-driven GEO insights
Track ROI of optimization efforts

Use Cases

Brand Awareness Tracking - Monitor how often and in what context AI platforms mention your brand
Competitive Analysis - See how your brand compares to competitors in AI search results
Content Strategy - Identify which types of content drive AI mentions
GEO Optimization - Measure the impact of optimization efforts on AI visibility
Market Positioning - Understand how AI platforms position your brand in your category
Reputation Management - Track sentiment and context of brand mentions

Getting Started

Complete onboarding - Set up your organization and first brand profile
Add brand aliases - Configure name variations for better detection
Create your first prompt - Define what queries to monitor
Set up competitors - Add competitors to track comparative performance
View your dashboard - Monitor results as prompts execute