Brand Monitoring - Getting Started

Complete guide to setting up your first brand for monitoring

Prerequisites

Active Geosaur account
Organization created during onboarding
Basic understanding of your brand's online presence

Step 1: Create Your Brand Profile

Navigate to Brand Creation

After signing in and completing onboarding, you'll be prompted to create your first brand profile. You can also access this from:

Dashboard → "Create New Brand" button
Settings → Brand → "Add Brand" button

Configure Brand Details

Brand Name (Required)

Enter your official brand name
Example: "Geosaur", "Acme Corp", "TechStartup"
This is the primary name used for detection

Brand Domain (Optional)

Your company website
Example: "geosaur.com", "acmecorp.io"
Helps with logo fetching and source attribution

Keywords (Optional)

Relevant industry keywords and topics
Helps with prompt suggestions
Example: "AI search analytics", "GEO monitoring", "brand visibility"

Default Geo-Location (Optional)

Choose where your prompts should execute from
Options: Global, United States, United Kingdom, Canada, etc.
Can be overridden per prompt

Step 2: Add Brand Aliases

Brand aliases help the system detect variations of your brand name in AI responses.

Why Aliases Matter

AI platforms might mention your brand using:

Abbreviations: "AWS" instead of "Amazon Web Services"
Variations: "McDonald's" vs "McDonalds"
Nicknames: "Big Blue" for IBM
Common misspellings: "Geosaur" vs "GeoSaur"

Adding Aliases

Go to Settings → Brand → Aliases section
Click "Add Alias"
Enter the variation
Select alias type:
- Official - Official alternative names
- Abbreviation - Shortened versions
- Nickname - Common nicknames
- Variation - Spelling variations
- Misspelling - Common typos
Click "Save"

Best Practices for Aliases

Add all common variations of your brand name
Include both singular and plural forms
Add abbreviations if commonly used
Consider international variations
Start with 3-5 essential aliases, add more as needed

Step 3: Set Your Default Settings

Notifications

Configure how you want to receive updates:

Slack notifications - Enable if you've installed the Slack app
Slack channel - Choose where reports should be posted
Alert preferences - Set thresholds for important changes

Monitoring Preferences

Active status - Enable/disable monitoring for this brand
Priority level - Set execution priority (1-10)
Timezone - Your preferred timezone for scheduling

Step 4: Verify Your Setup

Before creating prompts, verify your brand profile:

✅ Brand name is correct and complete ✅ At least 3-5 aliases configured ✅ Default geo-location matches your target market ✅ Notification settings configured ✅ Brand status is active

What Happens Next?

Once your brand profile is created:

Create prompts - Define queries to monitor
Add competitors - Set up competitive tracking
Schedule runs - Choose execution frequency
Monitor results - View data in your dashboard

Common Issues

Brand not being detected

Solution: Add more aliases, including variations and misspellings
Check that aliases match exactly how AI platforms mention you

Missing logo

Solution: Verify brand domain is correct
Logos are fetched automatically from Brandfetch API
May take a few minutes to appear

Can't create brand

Solution: Ensure you're an Admin or Owner of the organization
Regular members cannot create brand profiles

Best Practices

Naming Strategy

Use your most official brand name as primary
Add aliases for all variations immediately
Update aliases as you discover new mentions

Monitoring Focus

Start with one brand to learn the system
Add additional brands once comfortable
For agencies: Create separate brands for each client

Initial Testing

Create 2-3 test prompts before full deployment
Run prompts manually first to verify detection
Review results and adjust aliases as needed